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Amazon Partners with Rivian for Running on Europe Land

  • Rivian Electric Delivery Vans debut in Europe, with over 300 hitting German roads.
  • Vans will deliver packages in major German cities, prioritizing driver safety and the environment.
  • European vans are designed shorter and thinner to fit urban spaces.
  • Amazon and Rivian collaborated to create a state-of-the-art electric vehicle from scratch.
  • Amazon aims to have 100,000 electric delivery vehicles from Rivian globally by 2030.

The inaugural entry of Rivian Electric Delivery Vans into the European market has materialized, heralding the arrival of over 300 vans that will traverse the roads of Germany in the forthcoming weeks. These cutting-edge electric vehicles will serve as reliable conduits for the distribution of packages across major metropolises, including Munich, Berlin, and Dusseldorf. This momentous development signifies a monumental stride in expanding Amazon’s influence across Europe while concurrently augmenting the process of electrifying the region’s transportation network.

Dagan Mishoulam, Vice President of Strategy & Go To Market at Rivian, exuberantly expressed his delight at witnessing the deployment of the Electric Delivery Vans (EDVs) in Germany. This remarkable vehicle was conceived and crafted in close collaboration with Amazon, with paramount emphasis placed not only on driver convenience and safety but also on environmental preservation. The overwhelmingly positive feedback received from drivers in the United States has invigorated the Rivian team, fueling their excitement as they embark on their international expansion journey commencing in Germany. Today encapsulates a profound milestone for Rivian, as it marks the introduction of their esteemed vehicles to the European continent, instilling an infectious enthusiasm about the company’s prospects in the region.

The Electric Delivery Vans designed exclusively for Amazon have been meticulously engineered from the ground up, placing utmost priority on safety, sustainability, and driver comfort. These vehicles incorporate an array of safety-oriented features that have undergone rigorous testing to ensure the well-being of both drivers and pedestrians. Prominent examples include automatic emergency braking, collision warnings, and a comprehensive 360-degree visibility system. In response to comprehensive driver feedback, Rivian has implemented additional custom design choices, notably pioneering technology that seamlessly integrates the delivery workflow with the vehicle itself. Moreover, the driver’s cabin has been thoughtfully designed to optimize ergonomics, fostering a conducive environment for enhanced productivity. As a testament to their commitment to efficiency, the vans are equipped with a powered bulkhead door that automatically opens upon reaching the delivery destination.

In Europe, Amazon and Rivian have collaborated closely to create a van that adheres to the specific requirements of European cities. Recognizing the unique spatial constraints prevalent in European urban centers, a conscious decision was made to design a van that is shorter and slimmer compared to its U.S. counterpart. This thoughtful adaptation ensures the vans can maneuver through the narrower streets and navigate the intricacies of Europe’s bustling cities with relative ease.

Since the initial partnership announcement in 2019, Amazon has effectively harnessed the capabilities of the Electric Delivery Van, seamlessly facilitating the transportation of packages across more than 500 cities and regions throughout the United States. With an impressive fleet of over 3,000 vans already traversing American roads, the collaboration between Amazon and Rivian has undeniably borne fruit, culminating in the creation of a truly groundbreaking electric vehicle that stands unrivaled in its ingenuity.

Neil Emery, Director of Global Fleet and Product at Amazon, wholeheartedly attests to the unparalleled nature of the Electric Delivery Van, emphasizing the collaborative effort exerted by both Amazon and Rivian in crafting a state-of-the-art electric vehicle that defies convention and sets new standards within the industry.

In line with their commitment to sustainable practices, Amazon aspires to have 100,000 electric delivery vehicles, all sourced from Rivian, in operation worldwide by 2030. This ambitious endeavor forms a pivotal component of Amazon’s overarching mission to decarbonize its last mile logistics, effectively curbing its carbon footprint. Additionally, by propelling innovation in the realm of sustainable transportation, Amazon aims to inspire and support other entities in their pursuit of achieving net-zero carbon emissions, thereby fostering a greener future for all.